Over the summer months the seasonal uplift in sales will return, with an almost 22 per cent increase compared to the winter. 'The King's Coronation is just the start for snacking.

'It is important that retailers stock their shelves with both traditionally British and innovative new food and drink in the run-up to the weekend - with demand for scotch eggs, cocktail sausages and sliced-cook meat products set to rocket. 'The King's Coronation will be no exception and we're increasing production to help our retail partners meet the soaring demand expected for snacking products ahead of this momentous occasion.

Kelly Eastwood, insight director at Pilgrim's UK said 'We love to come to come together to celebrate a special occasion in Britain and food is always at the heart of this. With the producer supplying a host of leading retailers, shoppers looking for snacking goods are spoilt for choice, including new products such as Sainsbury's Soft Set Scotch Eggs and Waitrose's new Honey & Mustard Cocktail Sausages. The truckloads of sausages to go on sticks, not to mention the Scotch eggs, will fill supermarket shelves - a welcome increase of 15 per cent on the usual weekly output.ĭuring the Queen's Jubilee celebrations last year, sales of snacking products increased by 20 per cent, and the forecast is for a similar bumper sale this weekend.

The Day of the Dinosaurs by Eve Bunting